Introduction to my Major

I have decided to focus on fashion and it’s sustainability as my topic. I am wanting to create a look book/catalogue challenging how the barrier of pre loved clothing and high fashion can be broken all while discouraging fast fashion. From this post I will explore and create something of which I hope to glamourise the idea of second hand shopping and erase any negative stigmas around it. I want to show that vintage and second hand go hand in hand and it’s something to be valued. That the life cycle of the fashion industry and its trends seem to come back around especially in a normal working class like environment. If it is that we are going in circles we should be reusing the garments we are creating rather than recreating ones that already exist. So far, this is an idea that has a lot of leeways to change and become even more unique however I’m currently in the midst of discovering how I might portray these concepts through photography and art direction and typography.