Personas

Personas:

Jack: Jack is a 21 year old student and part time worker at Tommy Millions. Jack is super passionate about being sustainable and living a waste free life. He has always loved fashion particularly in an ethical way. Jack has thrift shopped from a young age but can definitely still find it difficult to find what he’s looking for, he finds being male and having an interest in second hand shopping can be quite the obstacle.

Ciara: Ciara is a full-time working 20 year old who loves shopping and clothes. Ciara knows how much she buys but wants to try keep it to second hand since she wants to try do her part in sustainability. Ciara doesn’t know where to start since there are so many op shops and always so much in them. Working full-time, Ciara also finds she struggles to find the time to do so.

Emma: Emma is a 23 year old young professional. She loves shopping, especially nice brands. Emma would love to help the environment but doesn’t know where to start. She also finds second hand shopping difficult with such a time consuming job when online shopping is so much more accessible for her. Emma has no problem with second hand clothing, vintage pieces as well but finds it difficult to know where to start.