Influence

The topic and idea for my major project was taken from an assignment I did in an elective that focussed on art direction.

For this assignment I chose a poem where I picked a line or couple of words that triggered something personal for myself. From this I created a form of typology design to represent it.

Below is my final work for this assignment.

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With this I included a rationale explaining my assignment:

Rationale:

“I want to know if you can live with failure” was a sentence that featured in my poem which channelled something that I struggle with personally.  Atychiphobia, a fear of failure is something that has been consistent in my life from when I can remember. I particularly took the two words of “Live Failure” as once I thought into it more I discovered these words could be taken how you please. For me however, it was almost a harsh statement of living through your failure, I wanted to play with this idea through making the fabric of the hoodie be that you can interpret it as Love or Live. Being that it is down to myself and how I decide to let failure control my life, that I become failure or I learn to love the failures I experience. I wanted this to be on the fabric as a representation of something that is close to me and is always with me, almost fitting to the expression of “carrying it on my back”. The background is the original words of “Live Failure” as I wanted to represent the anxiety of living failure taking over my life. This image was created to be busy and almost uncomfortable to look at. Nothing is necessarily meant to be “aesthetic” as the design itself however the presentation as a look book is. The idea of a look book relating back to fashion, something which holds great importance to me and my everyday. Having failure and fashion being combined creating an unsettling contrast for myself. Purposely making myself hyperaware of a phobia yet in a way which I’ve used something that I hold passion for.

Art direction has always been my main focus and interest so I wanted to incorporate this into my final assignment. Ideas, direction and photography are all points of design that I want to continue to explore. Other projects outside of uni that I have completed along with this assignment are the main influence for my final project.