Eliminating fast fashion one pre loved garment at a time.
The past couple of weeks has been a constant process of creating my project.
I have made this a colaborative piece of work that would be/is with Recycle boutique. This is a similar take of tyler the creator and GOLF. This meaning its a co creation and brand with an existing company. It’s also a proposal for other opshops to become a part of.
MEG Notes
Why do you want to to show these colours, people diversity – what does it mean to you personally, to the wider world context
Investing in how it looks rather than what you are trying to say – make it blatant, make it bold push your issue. Tell them what you want them to hear.
Is jordans a conscious example ?
– would your own logo be more beneficial ?
Infographic to show processes – easy to read, understandable
Add fact to reinforce your message, why you should shop pre loved clothing
What is the user journey, for people who are not an op shop shopper
How can I connect to those people?
Where is your brand placement ?
Can you advertise yourself to show that you are a fashion blog ?
Why should they op shop ? $$$$
I have decided to work on a new logo however the S+S is the main form of recognition for my brand but so is the shoe concept. I found because its a collaborative website and not a brand on its own for selling or promoting clothes it wasn’t as necessary.
After some peer feedback I decided to take my style of my assignment another direction. Continuing the grunge style of my photography ive decided to carry this out and take a more artistic route on layout.
Research:
Logo:
Website:
Book:
Maintaining a simple look for the website. Being sure to include the co-lab companies on both the website and the book.
Embossed monogram on book cover. Box painted white w graffiti painting on it.
I have come to the decision that a logo is important for my project in order to display it as a collective and collaborative project. I am in the midst of brainstorming my approach on it.
Pushing progress in the middle of designing my spreads, editing photos, potential photos for posters and thinking about the transition to website.
Also thinking about a video. – Entrance to website
SLOW+STEADY 