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Catalogue/look book of how pre loved clothing can be portrayed as new and/or glamorous Looking at way finding for op shops Op shops service experience Peoples difficulty to op shop. How can we help with this in order for them to be encouraged to thrift shop, therefore be sustainable Could this be something such asContinue reading “Brainstorming of content”

The topic and idea for my major project was taken from an assignment I did in an elective that focussed on art direction. For this assignment I chose a poem where I picked a line or couple of words that triggered something personal for myself. From this I created a form of typology design toContinue reading “Influence”

Personas: Jack: Jack is a 21 year old student and part time worker at Tommy Millions. Jack is super passionate about being sustainable and living a waste free life. He has always loved fashion particularly in an ethical way. Jack has thrift shopped from a young age but can definitely still find it difficult toContinue reading “Personas”

NOW “There is growing interest in organic cotton, with H&M and Inditex, the parent company of Zara, featuring among the world’s top five users of organic cotton by volume in 2016. But overall use of organic cotton represents less than 1 per cent of the world’s total annual cotton crop.” – https://www.independent.co.uk/life-style/fashion/environment-costs-fast-fashion-pollution-waste-sustainability-a8139386.html “The fashion industry isContinue reading “Initial research: The Big Picture”

I have decided to focus on fashion and it’s sustainability as my topic. I am wanting to create a look book/catalogue challenging how the barrier of pre loved clothing and high fashion can be broken all while discouraging fast fashion. From this post I will explore and create something of which I hope to glamouriseContinue reading “Introduction to my Major”